Beverage store displays continue to be one of the most important ways to get potential customers’ attention and take market share from the competition. Using the available space in local stores can help you to increase your business and gain new customers.

When it comes to a business reaching its target audience, having a sound, effective, and efficient marketing strategy is crucial. Even if a business has the best product or service, creating sales and driving front-end revenue can be minimal without an effective marketing campaign. A business must create its own unique brand, and that brand identification must communicate the business identity, perceived customer value, and provide a solution to a “problem” that the consumer is having.

In today’s adult beverage business space, the need for accurate and actionable off-premise data collection has never been more important. The producers, suppliers, and distributors of wine and spirits have requirements that are unique to their industry.

When it comes to beer, tap handles are a microcosm of the greater brand, and an essential marketing asset for brewers. For many small brewers, these could be the only form of marketing they can rely on. Incidentally, these small but important assets are rather expensive, so they are often stolen.

We get asked why we think store profiling is essential for companies to do every year. People also ask how it will impact their business, both in the short and long terms. The answer is easy; you need to know what is happening in the field. Unfortunately, a lot of companies don't have a good or accurate idea about their stores.

The protection of tangible assets has long been a driving force behind a myriad of industries in our modern economy. Not too long ago, when a product left the loading docks or distribution center, there was always a certain degree of uncertainty that the products will reach their intended destinations.

2020 is a year that many will want to forget. From the global pandemic and US Presidential Elections to the postponing of sports and some cancellations, it is a year filled with many disappointments. But not everything about 2020 was a disappointment. The world saw the speed at which humans can push to develop new vaccines to save lives, and many have found a new love for their home they never knew before. In talking with EasyCheck clients, we wanted to know how good or bad the year was for them. We asked what they had learned from the year 2020 and how they can use that information to better themselves and their business going forward.

I recently got a call from a concerned customer of a certain competing mobile data collection software solution that was recently acquired. This customer had spent over two years working with this provider to collect valuable information. Now, the distributor was forced to make significant concessions and risked losing all they’d built.

When it comes to data tracking and asset management, the market has many software solutions that promise to save time and money. It's easy to get overwhelmed with the sheer number of options when deciding on the right approach for your business. If you're looking for a simple overview to outline the most popular solutions' features and benefits, you've come to the right place.

Many will hear the term "Compliance Management" and immediately think of a function completed by the legal department. In today's world, compliance management is no longer just for legal. While there are some things related to legal compliance, there are many more related to general distribution and retail operations you as a company needs to be aware of to be successful today.

Wherever you spend your money, big data isn’t far behind. The big data industry is projected to be worth $77 billion by 2023, and for good reason: a whopping 79% of enterprise executives say that not embracing big data puts companies at risk for extinction. Data and analytics are increasingly critical to your bottom line. But how exactly can do analytics turn into tangible dollars?

Imagine the following scenario. While running your daily operations, you maintain your inventory shelves neatly stocked. As is common practice, you order materials periodically from the same provider in hopes these sell-through.

Jim Collins states in his book Good to Great that execution is key to the success of any company. While you can have a great strategy, strategy alone will not overcome poor execution. He also talks about how the use of technology helps good companies to execute better. But note that technology will never save a company that is already in trouble. So how does this relate to the world of retail, distribution, and the business world we live in today?

Whether are you the manager of a large corporation or a small business owner, introducing and conducting retail audits can benefit your company. From the highest to lowest ends of the chain of command, retail audits keep your business goals in mind, as well as your field teams more organized and up-to-date.

Although some have been forewarning against the “retail apocalypse” for some time now, brick-and-mortar stores still exist; and while they seem to be evolving, retail is not going away. However, in order to compete with their ubiquitous online counterparts, retailers face increasing pressure to execute flawlessly.

How big of a problem are Out of Stocks? According to CNBC, retailers lost $634.1 Billion in 2015, and that number is continuing to grow every year. As of 2018, that number has grown up to be $984 Billion, according to IHL Group. So how prevalent is the issue? 1 in 3 shoppers finds at least one item out of stock when they go to the store.

The world faces an uncertain and challenging time with the rise of the novel Coronavirus (COVID-19). Companies are closing locations indefinitely, restaurants and bars are closing to dine-in patrons, and all schools are closed in over 20 states. With circumstances changing as quickly as you can create policy and directives, your field teams need ways to give you information directly from the field. Mobile data collection tools like EasyCheck give you an edge on the competition by knowing firsthand your operations' state. EasyCheck also gives you the peace of mind to see where you need to focus your attention and not waste time on meaningless tasks.

EasyCheck has decided to cancel our participation in the WSWA Conference 2020 in Las Vegas due to numerous concerns related to the Coronavirus, also known as COVID-19. We have spent a considerable amount of time looking at options and feel this is the best option due to this outbreak's progression.

According to David Stokes, the owner of Grey Eagle Distributors in St. Louis, who was quoted in a recent article in the Wall St. Journal, “Wholesalers are wrestling with a decision right now.” He goes on to say “Do you continue to invest behind Bud Light and make a little bit less money right now to build for the long term, or do you cut costs to try to maintain the health of the bottom line?”

In the beverage distribution industry, it is widely understood that compliance to brand and legal standards is not only scarce, but also costly. These mistakes hamper your execution and often result in fines, losses, or outright damage to your gross sales profit. Nevertheless, software technologies can easily alleviate the gaping wounds by auditing your warehouses or field operations.